





This competition proposal for Rehovot’s City Hall Plaza reimagines an oversized and underused civic space as a vibrant, multi-layered urban center — guided by Albert Einstein’s principle that “no problem can be dismissed with the same way of thinking that created it.”
Rehovot is one of Israel’s fastest growing cities, yet its city hall plaza is scaled more like a national square and lacks the programmatic richness to serve its community. The space currently suffers from limited activities, weak urban connections, and a disconnect from nearby public and cultural institutions. The proposal introduces a flexible urban grid and rebalances the plaza through scale, activity, and integration. At its core is a redefined City Hall Square — a central space positioned along an axis linking the municipal building and local market with Herzl Street, the metro, and a wider cultural corridor. The square is designed for year-round use, anchored by a variety of adjacent programs including housing, rental units, public offices, and educational facilities. The built fabric gently slopes toward the plaza, creating a clear civic identity and a spatial stage for events of all sizes. By proposing phased development, diverse programming, and a fluid urban interface, the design offers a resilient framework for Rehovot’s evolving center — one that prioritizes flexibility, access, and civic life.
Project architect: Smadar Efrati
Team: Tslil Shai, Lealla Solomon, Martin Neiman, Sharona Kramer, Yotam Oron, Eliahu Cohen
Project architect: Smadar Efrati
Team: Tslil Shai, Lealla Solomon, Martin Neiman, Sharona Kramer, Yotam Oron, Eliahu Cohen