The Vakko Fashion and Power Media Center transforms the abandoned structure of an unfinished hotel into a dynamic corporate headquarters — combining design precision, programmatic clarity, and architectural invention.

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Located in Istanbul, the project houses two distinct entities: Vakko, Turkey’s leading fashion house, and Power Media, a major media firm. The design reuses the existing “U-shaped” concrete frame — dubbed the Ring — to contain flexible office space, while inserting a new six-story steel tower, the Showcase, at its center. The Showcase concentrates all vertical circulation, executive offices, meeting spaces, showrooms, and an auditorium into a compact, high-performance core. A key objective was to establish a public image aligned with Vakko’s identity. The Ring is wrapped in an ultra-thin, structurally reinforced glass façade. A subtle embossed “X” strengthens each pane, eliminating the need for mullions and maximizing transparency. In contrast, the Showcase is clad in reflective glass, producing a kaleidoscopic effect that animates both the interior and its mirrored surfaces. The result is a bold hybrid of reuse and invention — a building that bridges fashion, media, and architecture, and redefines an incomplete structure as one of Turkey’s most significant contemporary landmarks.