The Jaffa Gateway Masterplan reimagines a neglected industrial area on the edge of Tel Aviv as a balanced, mixed-use district — using urban analytics to guide development while preserving the neighborhood’s unique character.

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Over the past two decades, this area has maintained an unusually rich mix of industrial, tech, creative, and residential uses. Rather than replace this mosaic, the plan aims to protect and extend it — creating a framework that supports coexistence, adaptability, and inclusive growth. Working in collaboration with multiple municipal departments, the team built a comprehensive database to map movement patterns, usage rhythms, and spatial overlaps. This allowed for a nuanced understanding of how seemingly conflicting functions — like workshops and housing — operate successfully side by side. From this analysis, a parametric planning tool was developed to simulate future scenarios and measure their impact on the larger urban system. This allows planners and architects to test individual proposals against the broader ecosystem, ensuring that development supports resilience rather than erasure. Jaffa Gateway offers a model for planning that prioritizes complexity over simplification — using data not to streamline, but to sustain the city’s layered, lived-in reality.