Soho Tel Aviv sits in an empty space, currently a parking lot in the center of Tel Aviv. The idea of having a hotel in this area stems from the surrounding area which is undergoing a face-lift as part of the Tel Aviv municipality's vision to make it the next business area of the city, both in terms of high-rise construction, infrastructure and public transport (both underground and over ground).

‍

This new hotel and office tower, unlike the hotel strip along the city's coastline which is mainly tourist oriented, will cater for business oriented people traveling to and working in the business center is in this area. The 24 story building is comprised by a set of hotel, leisure and business oriented spaces. The tower building incorporates a lobby, a lounge space and backyard on the ground floor level, as well as gym facilities on the lower ground floor. The building aims to include 248 rooms total and shared office spaces within the hotel operation. This will comprise approximately of 2,000 m² of office space, 248 hotel units, an outdoor pool on the 10th floor and a rooftop bar on the 24rth floor offering great views over Tel Aviv.  Each floor will have 22 rooms. The building will also include underground parking and storage spaces.

Adjusting to the new needs of the area and business center, the hotel offers a wide variety of spaces in order to accommodate the different needs of a versatile and demanding international clientele. In this spirit, the hotel rooms are split between two categories: Short-term, with a typical room size of 11.9 m², which are located in the lower body of the tower, whereas the Mid-term rooms situated on the upper floors, offer a mix of different spaces ranging between 20 m² – 35 m². The building’s facade is constructed of 5 different cubes stuck irregularly on top of each other, in order to create spaces which are tailored to the needs of each program contained within the cubes. Each cube features specific window openings, varying in sizes suitable for the room size of the relevant floor. The facade of the lower part in which the hotel contains the short-term room, features a unique set of bowl-shaped windows that are extending towards the outside. This window design enlarges the size of the room and creates a comfortable vibe in the interior by extending the room towards the city.

‍