The Israel Agricultural Bank building was established on the agricultural lands of the German colony of Sharona as part of the development of the institutional construction of the city of Tel Aviv-Yafo in the 1950s and 1960s. The building sits at the gateway to the crowded residential area of Tel Aviv. It sits on the main road and is surrounded by a number of urban centers: the Cinematheque complex, Fourth Street and the Gideon complex, the wholesale market, Habima Square and the Hall of Culture.

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Recently purchased by Brown hotels, the building will be transformed into a hotel while preserving monumental interior pieces and all the facades. The 6 floor building – 4 existing floors that are preserved and 2 floors added, will incorporate 2,190 m² for hotel use and will provide 124 units for this purpose. The new program will also include a ground floor restaurant and a public courtyard, which will contain the restaurant’s outdoor sitting area.

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